How to Add Internal Links in Blogger Posts (Beginner's SEO Guide)

You publish a new post on Blogger, share it once on WhatsApp, and after a few days nobody opens it again. One common reason is that the post sits alone. No other page on your blog points to it, so readers never stumble on it and search engines have fewer paths to find it. Internal links fix that.

An internal link is simply a link from one page on your blog to another page on the same blog. This beginner's guide shows how to add internal links in the Blogger post editor, how to write link text that makes sense, and how to use labels and gadgets so your older posts keep getting visits. If you have not created your blog yet, start with how to start a free blog on Blogger and come back here.

Why Internal Links Matter for a Small Blogger Blog

Google's own documentation explains that it uses links to find new pages and to understand what pages are about. Its link guidance goes further and says every page you care about should have a link from at least one other page on your site. For a new BlogSpot blog with few backlinks from other websites, your own links are one of the few things you fully control.

Internal links also help people. A reader in Lagos, Nairobi or Accra who finishes your post on AdSense approval may want to know how to get paid next. A clear link to that post keeps them on your blog instead of going back to Google. More pages per visit means more chances to build trust, gain followers and, later, earn from ads.

There is no magic number of links per post. Google says plainly that there is no ideal count, and if a page feels like it has too many links, it probably does. Aim for links that genuinely help the reader.

Step 1: Make a Simple List of Your Published Posts

Before you link, you need to know what you have. Open your Blogger dashboard, click Posts, and note your published posts. For each one, write down:

1. The post title.
2. The live URL (open the post and copy the address from your browser).
3. The main topic in a few words, for example "AdSense payment" or "custom domain".

A notebook or a simple Google Sheet is enough. When you write a new post, this list shows you which older posts are related and worth linking to. Always copy the URL from the live post. Blogger sometimes changes the permalink you typed, so guessing the address can give you a broken link.

Step 2: Add an Internal Link in the Blogger Post Editor

Blogger makes this easy, on both a computer and a phone browser.

1. Open the post in the Blogger editor (Compose view).
2. Highlight the words you want to turn into a link, for example "connect a custom domain to Blogger".
3. Click the Link button in the toolbar (the chain icon). On a small screen it may be inside the toolbar's overflow menu.
4. Paste the full URL of your older post into the link box.
5. For internal links, leave "Add rel=nofollow attribute" unticked. Nofollow is meant for links you do not want to vouch for, not for your own posts.
6. Decide on "Open this link in a new window". For internal links, most bloggers leave it unticked so the reader stays in one tab. It is a personal choice and does not change how Google reads the link.
7. Click Apply (or OK), then Update or Publish the post.

Open the live post and tap the link to confirm it goes to the right page.

If You Prefer HTML View

In HTML view, a correct internal link looks like this:

<a href="https://yourblog.blogspot.com/2026/11/your-post.html">descriptive link text</a>

Google can reliably follow normal <a> tags with an href attribute. Avoid "links" built only with buttons and JavaScript, such as onclick without an href, because Google may not be able to follow them.

Step 3: Write Clear Anchor Text

Anchor text is the clickable text of a link. It tells readers and Google what to expect on the next page. Google's guidance is that good anchor text is descriptive, reasonably short, and relevant to both pages.

• Weak: "Click here", "Read more", "this post".
• Better: "how to receive AdSense payments in Nigeria", "set up Google Search Console on Blogger".

A quick test: read only the linked words on their own. If you cannot tell what the page is about, make the anchor text more specific. At the same time, do not stuff keywords into every link. Write the sentence naturally first, then link the words that describe the target page.

Also avoid placing several links right next to each other with no words in between. Spread them out with a little context so readers can tell them apart.

Step 4: Link From Old Posts to New Posts (Not Only New to Old)

Most beginners link backwards: the new post links to older ones. That helps, but your new post still has no links pointing to it. Fix that each time you publish:

1. Find two or three older posts on a closely related topic.
2. Open each one, find a sentence where the new post fits naturally, and add a link.
3. If no sentence fits, add a short line near the end, such as: "Next step: learn how to write SEO titles and search descriptions on Blogger."
4. Update the older posts.

This small habit stops new posts from becoming "orphans" with no links pointing to them. It is also a good moment to refresh outdated details in the old post. If you need help with headlines, see our guide on writing SEO titles and search descriptions on Blogger.

Step 5: Use Labels to Group Related Posts

Labels are Blogger's built-in way to group posts. Every label gets its own page at an address like /search/label/YourLabel, which lists all posts with that label. That page is itself a set of internal links.

1. In the post editor, open Labels in the right-hand Post settings panel.
2. Choose one to three labels that describe the main topic, such as "SEO" or "AdSense".
3. Keep the label names consistent. "Seo", "SEO tips" and "S.E.O" as three separate labels split your posts into weak, half-empty pages.

Step 6: Add Gadgets That Create Links Automatically

Blogger's Layout page lets you add gadgets that link to your posts on every page.

1. From the dashboard, click Layout.
2. In the sidebar or footer area, click Add a Gadget.
3. Add Labels to show your topic categories, and Popular Posts to show your most-read posts.
4. Click Save and check your blog on a phone, because many readers in Nigeria and across Africa browse on mobile.

Some themes hide the sidebar on mobile, so gadgets do not replace in-text links. The links inside your paragraphs are still the most useful ones, because they appear exactly when a reader needs the next answer.

Step 7: Check Your Internal Links in Search Console

If your blog is verified in Google Search Console, open Links in the left menu. The Internal links section shows a sample of your pages and how many internal links Google has found pointing to them. Google notes that this report is a sample, not a complete list, and that it updates over time, so new links may take a while to show.

Use it to spot important posts with very few internal links, then add links to them from related posts. If you have not set this up yet, follow our guide on how to add Google Search Console to Blogger.

Common Internal Linking Mistakes to Avoid

• Broken links: Linking to a draft, a deleted post or a mistyped URL. Test every link after publishing.
• Linking to unrelated posts: A link from a WordPress tutorial to a Facebook monetization post confuses readers. Link only where it helps.
• Using nofollow on your own posts: Leave internal links as normal links.
• Linking the same words to many pages: Use different, specific anchor text for different target pages.
• Linking to the mobile URL with ?m=1: Copy the clean post URL without ?m=1 at the end. Blogger shows the right version to each device.

A Simple Routine for Every New Post

1. Before publishing, add two or three links to related older posts with clear anchor text.
2. After publishing, add a link to the new post from two or three older posts.
3. Give the post one to three consistent labels.
4. Click every new link once to confirm it works.
5. Once a month, check the Internal links section in Search Console.

Internal linking costs nothing, takes about ten minutes per post, and keeps working long after you publish. Start with your five most important posts today, connect them to each other where it makes sense, and build the habit from there.