You worked hard on your blog, applied for Google AdSense, waited, and then got the email: your site isn't ready to show ads, with the reason "Low value content". It is one of the most common rejections new bloggers in Nigeria and across Africa face, and it can feel discouraging.
The good news is that it can be fixed. It doesn't mean your blog is banned. It means Google's reviewers didn't see enough useful, original content yet. This beginner's guide shows you how to clean up your Blogger (BlogSpot) site step by step and when to request a review again.
What the "Low Value Content" Rejection Means
AdSense wants ads to appear on pages that give readers real value. When your site is marked as low value, it usually means the reviewer found one or more of these problems:
- Thin posts with only a few lines of text and little real information.
- Copied or lightly reworded content taken from other websites, press releases or social media.
- Too few useful posts, so the site looks unfinished.
- Missing basic pages, such as About, Contact or Privacy Policy.
- Poor navigation, where visitors can't easily find your content.
- Pages Google hasn't indexed, so there is little for the reviewer to assess.
Google doesn't publish a fixed word count or number of posts you need. Focus on quality and usefulness instead of chasing a magic number.
Step 1: Audit Your Thin and Weak Posts
Start by looking honestly at everything you have published.
- In your Blogger dashboard, open Posts and go through them one by one.
- Copy your post list into a simple spreadsheet or notebook with columns for title, length and notes.
- Mark each post as Keep, Expand, Merge or Remove.
Signs a post is weak
- It is only a short paragraph or two and doesn't fully answer the reader's question.
- It was copied, or mostly copied, from another site.
- It is just an embedded video, an image or a list of links with no explanation.
- It covers the same topic as another of your posts, with little new information.
- It is old news that nobody will search for again.
Step 2: Expand, Merge or Remove Weak Posts
Once you know which posts are weak, fix them using one of these options.
Expand posts that have potential
If the topic is good, rewrite and add depth. Explain the steps clearly, add examples relevant to your readers, answer common questions and include your own experience. Write in your own words. A helpful post fully solves the reader's problem.
Merge posts on the same topic
If you have three short posts about one subject, combine the best parts into one strong guide. Then delete the weaker ones or update them to point readers to the new post. One complete article is better than several thin ones.
Delete or noindex what can't be saved
Copied posts and empty filler should usually be deleted or moved back to draft. In Blogger, open the post and choose Revert to draft, or delete it if you won't need it again.
If you want to keep a weak page live for your readers but stop it from being indexed, you can use a noindex tag:
- Go to Settings > Crawlers and indexing and turn on Enable custom robots header tags.
- Open the post in the editor and find Custom robots tags in the post settings on the right.
- Switch off the default option, tick noindex and update the post.
Be careful: noindex removes that page from Google Search, so use it only for pages you don't want ranking.
Step 3: Use Original Images
Images copied from Google Images or other blogs don't add value and can cause copyright trouble. Instead:
- Take your own photos or screenshots of the steps you are explaining.
- Create simple graphics with free design tools like Canva.
- Use free stock photo sites that allow reuse, and follow their license terms.
- Add descriptive alt text to every image so readers and search engines understand it.
Step 4: Add the Essential Pages
Trust matters. Reviewers and readers want to know who runs the site and how to reach you. In Blogger, go to Pages > New page and create:
- About Us: who you are, what the blog covers and who it is for. Keep it honest and personal.
- Contact Us: a working email address or contact form so readers can reach you.
- Privacy Policy: explain what information is collected and mention that third parties like Google may use cookies to serve ads. Read it before publishing so it matches your site.
A Disclaimer or Terms page is also helpful, especially if you write about money, health or tech advice.
Step 5: Make Your Navigation Clear
A reviewer should be able to explore your blog easily, just like a normal visitor.
- Add a menu at the top with links to your main categories and essential pages. In Layout, use a Pages or Link List gadget.
- Use a small number of clear labels, and give each post the right ones.
- Link your About, Contact and Privacy Policy pages in the footer as well.
- Remove broken links, empty labels and gadgets that don't help readers.
- Check that your blog looks clean on a phone, since most visitors use mobile.
Good titles and search descriptions also help readers understand each post. See our guide on writing SEO titles and search descriptions on Blogger.
Step 6: Check Indexing in Google Search Console
If Google hasn't indexed your best posts, the reviewer has less to see. Check this before you reapply.
- Open Google Search Console and select your blog.
- Go to Indexing > Pages to see which pages are indexed and which are not, with the reasons.
- Submit your sitemap under Sitemaps if you haven't already. For Blogger,
sitemap.xmlworks. - Use the URL Inspection tool on your most important updated posts and click Request indexing.
Indexing can take days or weeks, so be patient. If many pages are stuck, follow our guide on fixing indexing issues in Google Search Console.
Step 7: Wait Before Reapplying
Don't rush back and request a review the same day. Give your changes time to settle:
- Keep publishing new, original, helpful posts on a regular schedule.
- Let Google crawl and index your updated pages.
- Check that no copied content or empty posts remain.
Many bloggers wait a few weeks after a big cleanup. There is no official waiting period, but reapplying before Google has seen your improvements may only lead to the same result.
Step 8: Request a Review in AdSense
When you are confident your site is ready:
- Sign in to your AdSense account and open Sites.
- Click your site to see its status and the issue listed.
- Confirm that you have fixed the issues and click Request review.
- Make sure your AdSense code is still in your theme and your blog stays live during the review.
The review can take some time. Keep posting while you wait. If you need help placing the code, read how to set up AdSense on Blogger.
Frequently Asked Questions
How many posts do I need for AdSense approval?
Google doesn't set an official number. What matters is that your site has enough original, useful content to give readers value.
Can I get approved on a free BlogSpot address?
Blogger sites can apply for AdSense. Quality, originality and following the AdSense program policies matter more than the domain.
What if I get rejected again?
Read the reason carefully, repeat the audit, improve more posts and wait longer before your next review request.
Final Thoughts
The "Low value content" rejection is a signal to improve, not a dead end. Audit your posts, expand or merge the weak ones, remove copied content, use original images, add your essential pages, tidy your navigation and make sure Google has indexed your work. Then wait, keep writing, and request a review with confidence.
Bookmark GOJIST for more beginner-friendly guides on Blogger, SEO, AdSense and making money online. If you have a question, leave it in the comments below.
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