You can write a brilliant post on Blogger and still get almost no visitors from Google. Very often the problem is not the article itself. It is the title and the search description, the two short pieces of text that decide whether someone clicks your link or scrolls past it.
This beginner's guide shows you how to write SEO-friendly titles and search descriptions on Blogger (BlogSpot), where to find the settings, and the simple formulas many bloggers in Nigeria and across Africa use to get more clicks without paying for any tool.
What Are Titles and Search Descriptions?
When your post shows up in Google, people usually see three things:
- The title, the blue (or purple) clickable headline.
- The link, which shows your blog address and the post URL.
- The description, one or two lines of grey text under the title.
On Blogger, the post title you type at the top of the editor becomes your search title. The search description is a separate box in the post settings. If you leave it empty, Google picks random text from your post, which often looks messy and cuts off in the middle of a sentence.
Google does not always use your description word for word, but a good one is used most of the time, and it gives you control over your "advert" in the search results.
Step 1: Turn On Search Descriptions in Blogger
New Blogger blogs often hide the search description box until you switch it on. Here is how to do it:
- Log in to blogger.com and choose your blog.
- Click Settings in the left menu.
- Scroll down to the Meta tags section.
- Turn on Enable search description.
- Click Search description just below it and write a short description of your whole blog (under 150 characters). This is what Google may show for your homepage.
Once this is on, every post editor will show a Search Description option in the right-hand Post settings panel.
If you are still setting up your blog, read our guide on how to start a free blog on Blogger first, then come back to this step.
Step 2: Find the Main Keyword for Your Post
A good title starts with the words people actually type into Google. Before you write the title, ask yourself: "What would a reader search to find this post?"
For example, a reader in Lagos who wants to get paid by AdSense will probably search something like "how to receive AdSense payment in Nigeria", not "AdSense remittance procedures". Your title should use the reader's words.
You can find these words for free with Google's own search suggestions, the "People also ask" box and "Related searches" at the bottom of the results page. Our step-by-step guide on free keyword research for beginners explains this in more detail.
Step 3: Write an SEO-Friendly Post Title
Here are the rules that work well for most Blogger posts:
Put the keyword near the start
"How to Receive AdSense Payments in Nigeria" is stronger than "Everything You Must Know Before You Can Finally Receive AdSense Payments in Nigeria". Readers and Google see the important words first.
Keep it around 50 to 60 characters
Google cuts long titles with "..." on most screens, especially on phones. Aim for about 50 to 60 characters, including spaces. A free character counter website or the word count on your phone's notes app can help you check.
Make a clear promise
Tell the reader what they will get: a step-by-step guide, a list, a fix, or a comparison. Words like "Step-by-Step", "Beginner's Guide", "Free" and a year such as "2026" work well when they are true.
Avoid clickbait and keyword stuffing
A title like "SEO Blogger SEO Tips Best SEO Blogger 2026" looks like spam to both people and Google. Write for a human first. Never promise something the post does not deliver, because readers who leave quickly send a bad signal.
Simple title formulas you can copy
- How to [do the task] ([extra benefit]), for example: How to Connect a Custom Domain to Blogger (Step-by-Step)
- [Number] Ways to [get a result], for example: 7 Ways to Get Your Blogger Posts Indexed Faster
- [Topic] for Beginners: [What They Will Learn], for example: WordPress for Beginners: Set Up Your First Site
- [Problem]? Here's How to Fix It, for example: Blogger Posts Not Showing on Google? Here's How to Fix It
- [Option A] vs [Option B]: Which Is Better in [Year]?
Step 4: Write a Search Description That Gets Clicks
Your search description is like a small advert. You have about 140 to 160 characters to convince someone your post is the answer.
- Open your post in the Blogger editor.
- In the Post settings panel on the right, click Search Description.
- Type one or two short sentences that include your main keyword and say exactly what the reader will learn or get.
- Click outside the box, then click Update or Publish to save.
A simple description formula
[What the post helps you do] + [how / what's inside] + [a small benefit].
Example: "Learn how to write SEO titles and search descriptions on Blogger, with easy formulas and examples that help your posts get more clicks from Google."
Tips for better descriptions
- Use an active voice: "Learn", "Fix", "Set up", "Find out".
- Include the main keyword once, naturally.
- Don't copy the first paragraph of your post word for word.
- Write a different description for every post. Duplicate descriptions make your posts look the same to Google.
- Avoid quotation marks, because they can cut the description short in some themes.
Step 5: Fix the Post URL (Permalink)
Your link also appears in search results, and a clean link looks more trustworthy. Blogger creates the permalink from your title automatically, which can make it long or odd.
- In Post settings, click Permalink.
- Choose Custom Permalink.
- Type a short, lowercase link with hyphens and your keyword, such as seo-titles-search-descriptions-blogger.
- Do this before the first publish. Changing it later breaks any links already shared on WhatsApp, Facebook or other sites.
Step 6: Check How It Looks on Google
After publishing, wait for Google to index the post. You can speed this up by requesting indexing in Google Search Console. If your posts are not showing at all, our guide on fixing indexing issues in Google Search Console will help.
Once your post appears, search for it on your phone and look at it the way a stranger would. Ask: Is the title complete, or cut off? Does the description make me want to click? If not, edit the title or description, click Update, and check again after a few days.
Inside Search Console, open Performance to see how many people saw your post (impressions) and how many clicked. If a post has many impressions but few clicks, a better title and description is usually the quickest fix.
Common Mistakes Beginners Make
- Leaving the search description empty on every post.
- Using the same title style for every post, so nothing stands out.
- Writing titles in all capital letters. It looks like shouting and reads poorly on phones.
- Changing old titles too often. Give a change two to four weeks before judging it.
- Forgetting the homepage description in Settings, which is often the first thing people see when they search your blog name.
Quick Checklist Before You Publish
- The title has the main keyword near the start.
- The title is about 50 to 60 characters long.
- The search description is 140 to 160 characters and unique.
- The custom permalink is short, lowercase and set before publishing.
- The post has the right labels and at least one helpful image with alt text.
Final Thoughts
Titles and search descriptions take only a few minutes to write, but they can double the clicks you get from the same Google ranking. Start with your most-visited posts, improve their titles and descriptions using the formulas above, and make it a habit for every new post. Small changes like these, done consistently, are how many free Blogger sites grow steady traffic and get ready for Google AdSense.
Have a question about your own Blogger titles? Drop it in the comments and Sam Trend Hub will help where possible.
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